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Caffeineworks Co., Ltd.
Services
Brain Reshoring
is an offline activity that gives you the time and opportunity to think for yourself, without AI. It is an educational, experiential program - not a medical service.
•Ready for decision-makers, knowledge professionals, researchers, heavy AI users, and students.
•A trainer comes to your place. Groups of more than 20 are split up.
•30 minutes for each session, 90 minutes in total
1.Awake
2.Activate
3.Assessment
•We are looking for a partner. Contact us here for more information.
Awake session helps you see how much of your thinking you have been handing to AI.
Activate session rebuilds your habit of working through problems yourself.
Assessment session gives you a way to keep checking your own reliance on AI.
Deep Exploration
provides targeted, in-depth research and analysis across industries, technologies, products, markets, users, and competitors. Scope and depth are fully customizable to fit your goals.
AI 기술 수요 조사를 위한 전문가 인터뷰 (2026) - 대구경북디자인진흥원
•인하우스, 에이전시, AI 개발업체 및 IP, 교육, 정책 전문가 인터뷰
•AI 활용현황, 제약요인 및 산업영향 분석, 주요 정책 시사점 도출
AI 기반 디자인 역량 강화 지원 심화 연구 (2025) - 대구경북디자인진흥원
•정책, 기술, 산업 동향
•AX 성숙도 모델 개발, 설문 및 현황 진단
•전략 및 로드맵 도출
웨어러블 기기 사용자 정성 조사·분석(2024) – 입소스코리아/삼성전자
모바일 기기 사용자 인터뷰 모더레이션(2023) – 입소스코리아/삼성전자
전자담배 사용자 정성 조사·분석 (2019) – 인디즈/필립모리스코리아
전자칠판 전문가·사용자 정성 조사·분석 (2018) – 인디즈/삼성전자
Business Redesign
assesses product competitiveness and re-architects your development system. It consists of two modules: Product and Organization.
Product Module
•Competitive Analysis
•Competitor Monitoring
•Field Research Guidance
Competitive Analysis deconstructs competitive products down to individual parts and relative cost structures, evaluating everything from packaging to usability.
Competitor Monitoring tracks your competitors' strategic intent and future trajectories by analyzing diverse public sources, from product launches to organizational restructuring.
Field Research Guidance leads store walkthroughs with your executives to examine retail execution, observe sales pitches, and capture what customers actually compare.
하드웨어 스타트업 B2C 상품기획 진단개선 과정 (2022) – 지캠프/SBA
하드웨어 스타트업 B2C 제품기획 진단개선 과정 (2019) – 서울스마트시티센터/SBA
B2C IoT 제품기획 역량강화 과정 (2019) – 서울IoT센터/SBA
Organization Module
•3P(People-Process-Product) Analysis
•Reverse-Flow Consulting
•AX Consulting
3P Analysis evaluates your people, process, and product against the global top-tier, pinpoints the few issues that matter most, and works alongside owners to plan, execute, and verify fixes until targets are met.
Reverse-Flow Consulting gets past organizational deadlock by starting with marketing content, then using each win to move upstream through product planning and development to business operations.
AX Consulting steps in when a 3P Analysis concludes that AI adoption is the right way to improve. It assesses your AX maturity and screens AI models for fit across management, finance, legal, and IT operations.
디자인경영역량진단 (2022) - 블라썸클라우드/KIDP
디자인경영역량진단 (2022) - DBWD/KIDP
디자인경영역량진단 (2020) - 동연디자인/KIDP
디자인경영역량진단 (2019) - 피엔아이컴퍼니/KIDP
제품 홍보 영상 제작, 유튜브 채널 운영 및 B2C 확장 컨설팅 (2020-2022) – 파트라
제품 홍보 영상 제작 및 디지털 마케팅 컨설팅 (2021-2022) – 파오스파트너스/오토데스크
About
The Brand
An expression of our mission, likened to the physiological effects of caffeine.
Our Mission
To keep you awake to management, technology, and design issues.
Honor Code
1.We value honesty above all.
1.We act in good faith.
1.We comply with applicable laws.
1.We uphold professional ethics in our work.
1.We do not work with those who don't.
Founded
Feb. 12, 2019
Products
Services
2023-Present
The current mark renders "Caffeine" and "Works" as C and X, reflecting our focus on elevating customer experience (CX).
2019-2022
The original mark took the shape of the caffeine molecule (C8H10N4O2), representing awakening itself.